DAMPAK KEPUTUSAN PEMBELIAN KAIN TENUN TERHADAP KUALITAS PRODUK PADA CV. ALA DOS ROHA TARUTUNG

Abstract

The purpose of this study was to analyze and find out how far the influence of product quality on the purchase decision of woven fabrics at CV. Ala Dos Roha Tarutung. This study used an accidental sampling technique involving 81 respondents. The research used is quantitative research and data collection is in the form of observations, interviews and questionnaires. Data processing is done with SPSS using simple regression analysis.

The results show that product quality has a regression coefficient which proves the relationship between product quality and the purchase decision of woven fabrics at CV. Ala Dos Roha Tarutung.